It’s no secret that the media industry as a whole is struggling, as print advertising revenue plummets and digital behemoths such as Facebook consume an ever-growing share of the digital pie. CBC maintains the difference between the two will be clear to readers, but Dvorkin disagrees. 20,736 were here. Our impressive 10,000 sq ft location has truly become The Chef's Paradise. The CBC should be a citizens' oasis from such predatory commercialization. Le diffuseur public demande au CRTC de pouvoir hausser de 30 % les tarifs de RDI et CBC NN. Called Tandem, the CBC says it can now enhance its offer to advertisers and media agencies in Canada with the dedicated service for the creation of unique and distinctive branded content. (CBC president and CEO) Catherine Tait clearly doesn’t understand this distinction. FRIENDS obtained a leaked recording of remarks CBC CEO Catherine Tait made to an online town hall of employees irate at CBC's so-called "branded content" initiative. Put a decisive end to Tandem. To order Toronto, ON M5S 1R8 The people who ultimately lose out are Canadians, he said. We have to stop it. Plus de 70 anciens employés de Radio-Canada souhaitent que le CRTC enquête sur la nouvelle division de contenu de marque du diffuseur public, Tandem. 866-833-1282, Friends of Canadian Broadcasting operations are Carbonzero Certified, © Copyright 1996-2019 FRIENDS of Canadian Broadcasting. These people have dedicated their careers to public service. The CBC says it has been offering branded content “for many years, as have other media outlets around the world.”. Big Tech platforms like Facebook sell us out to advertisers all day every day. Dvorkin said, during his time at NPR, management decided they were doing too much and actually pared down their offerings in order to really focus on the things they did well, and saw ratings grow as a result. Big Tech platforms like Facebook sell us out to advertisers all day every day. “For the CBC to try to be something it is not, that is to say, a version of a commercial broadcaster, means that it weakens the connective tissue that binds our culture and our citizenship together.”, Copyright owned or licensed by Toronto Star Newspapers Limited. presentation-ready copies of Toronto Star content for distribution UGO Wallet. Star Newspapers Limited and/or its licensors. She will not save the CBC by selling its credibility,” Daniel Bernhard, executive director for Friends of Canadian Broadcasting, said Friday in a statement. But in an industry where a firewall that keeps reporting on one side and advertising and business interests on the other has long been seen as a key part of independent, ethical journalism, critics argue this blurs the line. But Tandem is a bridge too far. Republication or distribution of this content is Please put Canadians at ease. It operates in the fields of journalism, stories (television series, movies, Canadian content, etc.) The public broadcaster says the move follows a major market trend, with BBC, the New York Times, and other Canadian media companies having already launched similar in-house content creation agencies. December 11, 2020 . A CBC spokesperson declined to … In Jeffrey Dvorkin’s view, his former employer has lost its way and is now trying to slap a Band-Aid on a wound that goes much deeper. Tandem is a creperie and coffeehouse with a passion for sharing delicious food, beverage and community. and public broadcasting. “We recognize that as the nation’s public broadcaster we need to hold ourselves to a higher standard, with more stringent guidelines than our peers to ensure a clear separation between our journalism and commercial content,” Barb Williams, executive vice-president of CBC, is quoted as saying in the statement. We know times are tough and finances at the CBC and throughout the media sector are in rough shape. The pubcaster officially launched the Tandem branded content unit today, unveiling its refreshed mission to create relevant branded content across platforms for advertisers, while still adhering to CBC… Last month, more than 70 former CBC employees sent a letter to Canada's broadcast regulator asking it to investigate Tandem, saying the unit "blurs the lines between advertising and news." Tandem puts that oasis at risk. Canada’s public broadcaster has moved to address concerns about a controversial new advertising initiative that has outraged some employees past and present. “I think that this is offensive to the values of CBC News, the integrity of CBC News, and it’s an insult to the audience.”, Dvorkin is far from the first to speak out. Unveiled this fall, what’s known as Tandem would see CBC produce content for corporate clients in a plan that management has argued is completely separate from the broadcaster’s journalistic work. One passage in particular jumped out at us. “The CBC is a public good, not a private enterprise. Facebook Canada head warns news posts could be blocked as last resort. Please heed their call. While Dvorkin said it’s not yet clear what exactly these advertisements would look like, the “general principle” of this kind of advertising, which exists at other, private news companies, is to make ads that adopt the style of a news story. In a letter, the employees urged the CRTC to look into the CBC’s new branded content arm, Tandem. We want to keep the CBC as a public good, and that means scrapping Tandem,” said executive director Daniel Bernhard. Nor is shrinking revenue an excuse, as he argues that the CBC’s core problem is one of identity. Tandem puts that oasis at risk. Monsieur Goldbloom, Je vous écris aujourd’hui pour joindre ma voix à celles de centaines de journalistes et de cadres qui sont à l’emploi de Radio-Canada ou qui l’ont déjà été, et qui demandent l’annulation complète de Tandem, le nouveau service de contenu de marque de CBC/Radio-Canada.

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